If you sell nutritional products, I'm sure I don't have to convince you of how critical it is to take proper levels of supplements every day for optimal health. The problem becomes, how to convince OTHERS to take them...especially if you sell high-quality products that many people may consider "expensive".
When I was actively working my MLM business, I tried and tried to sell my nutritional products using my company's brochure, but couldn't. I also found that when I did sell these products, I had a very low reorder rate.
So I made a list of the "reasons" my customers gave me for why they didn't reorder. The most common one was, "I still have plenty of vitamins in the box." Meaning, they didn't use the vitamins as directed - they took them when they "felt" like it.
With these two issues needing to be solved, I hired a marketing company to find out:
- WHAT DO PEOPLE NEED TO KNOW OR UNDERSTAND TO BUY SUPPLEMENTS?
And,
- WHAT WILL CAUSE PEOPLE TO TAKE THE SUPPLEMENTS TWICE DAILY?
Fortunately... and surprisingly the answers to these two questions were the same! Here's the answer...the customer must know what a vitamin or mineral or antioxidant does in their body before they will buy it and before they will take it every day and night.
When the Health Awareness Foundation asked me to write these two educational brochures about supplements, I jumped at the chance. The result was...
Pamphlet #1 - "Why Do I Age? Get Sick? Get Diseases?" This 4-panel pamphlet clearly explains in layman's terms the root cause of all disease - how free radicals attack our cells. Plus, it provides a compelling argument why antioxidants are the simple preventive solution, naturally leading your prospect to take an interest in your product.
Pamphlet #2 - "What Do Vitamins and Minerals Do for Me?" This 5-panel pamphlet explains, in plain English, the role of vitamins & minerals in the body, why it's impossible to get adequate amounts through diet, as well as proven ongoing benefits of taking them. And most importantly, it explains why it's critical to take high-quality supplements - leading naturally to interest in YOUR products.
These professional, generic sales pieces answer exactly the questions your prospects have, as well as make a VERY convincing argument for taking HIGH- quality supplements.
Now you can put these professionally-designed pamphlets to work for you and watch your sales soar. Just imagine seeing tons of vitamin/mineral/antioxidant orders coming in every month. It's not hard to achieve when you have the right tools for the job.
For less than 40 cents a brochure, you can give your prospect the information that will have them placing a recurring order with you.
It's all in these two pamphlets –
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